SEO is one of the most effective ways to drive traffic to your website, blog, or online store, and in 2020, this trend is only getting better. The world of SEO, like any other kind of technology, evolves fast, and the ideas that got you high rankings in 2019 might not work in 2020. As an effective digital marketer, you need to keep track of these changes to retain a top position on SERPs. Here are the top pro SEO techniques to keep the ROI on your SEO marketing on an all-time high:
Make your posts easy to read
A site with informative yet easy to read posts will attract and maintain readers. The more readers you have, the higher your organic ratings will be. You may have heard of ‘Formatting for the Web,’ which are essentially tips for optimizing your contents for ease of readership.
For instance, have short paragraphs with at least 3-4 lines each, and one line paragraphs once in a long while. Again, do not fragment the ideas in your paragraphs, as this will make the article difficult to understand. Mix up short and long sentences in your posts, and use subheaders to make it easy for your reader to skim through your article.
Use bucket brigades to keep your readers interested
Apart from writing high-quality content, you need to use this technique to keep your readers hooked enough to want to keep scrolling. You can use trigger words, statistics, and ending your sentences to keep your reader wanting more.
The inverted pyramid style
This style essentially involves starting your article with the most valuable information, then giving the less fascinating facts toward the tail end of your post. Most readers often scan your articles, and putting the most important points at the beginning will give them the information they are seeking.
The use of voice search
The use of Voice Search and AI assistance is only going to increase this year, owing to its convenience and accuracy. To make use of this trend to optimize your site, consider using exact key terms and long tail search words so that readers can use this technology to access your site.
Have a friendly user interface
Readers tend to be put off by sites that are difficult to navigate, keep hanging and generally look unattractive, leading to poor user experience (UX). There are plenty of tools in the market that you can use to optimize your site for that optimal UX.
Google has always insisted on the importance of site speed, and the faster your site is, the higher you will rank on search engines. Google has plenty of tools that you can use to increase site speed, such as Accelerated Mobile Pages project, which increases the speed of your site on mobile devices. You can also reduce server response times, compress images, and reduce the unnecessary code to enhance your site speed further.
For your posts to reach and be accepted by your target audience, you need to offer trustworthy, accurate content with the right keywords.
SEO is ever-changing and the changes effected will only make it easier to reach out to your readers.