The truth is that the domain name you choose for your business is crucial for success. You should never register a domain fast and not put thought into it. This is because there are some very clear benefits of having a very strong domain name. The most important ones that have to be mentioned are:
- Increased professional credibility.
- Getting separated from the competition.
- Increased brand visibility.
- Establishing the business as being tech-savvy.
- Increasing internet presence mobility.
- Increases search rankings as quality content is added.
- The brand is given marketability all around the world since anyone with a device that can connect to the internet can visit the website.
- Domain names are very affordable, and you can easily make payments for them.
Choosing A Strong Domain Name
Your domain name is a brand, and a brand says a lot about your values and your identity. At the same time, it acts as a promise that you aim to deliver.
What you have to do is learn all that you can about the various types of domain names and then start to look for one. As a startup, you want to select the domain name that matches or parallels company name. This makes it very easy to direct your customers to the website while avoiding confusion.
Domain Name Length
Usually, your domain name should be as short as possible. This is because we naturally remember short names with ease. The ideal length is between 6 and 10 letters. Keeping the domain name concise, typeable, and simple instantly strengthens the brand.
When the domain name is too long, it is very easy to misspell it. In addition, the combination of words you see in most domains makes it even more difficult to type. This is especially the case when faced with letters that do not really go together, like having “expertsexchange.com”. You can clearly see what you see instead of Experts Exchange.
Adding Keywords
There is a huge debate about this because many still believe that domain names including specific keywords are easier to rank. While this is not the case, we cannot deny the fact that it becomes easier for the visitor to know exactly what to expect when exact keywords are placed in the domain name.
Marketers recommend that you work on creating a very strong brand image first and that you back it up with original and useful web content instead of relying on tricks like keywords inside the domain name.
Specific TLDs
TLD stands for “top-level generic domain”. The very common domain extensions are .com, .net, and .org. These are gTLDs. We also have nTLDs, which are new top-level domain name extensions, like .aero, .museum, .mobi, or .club.
nTLDs are quite useful when you can get a domain name that will creatively and quickly describe the business. For instance, smartphone.reviews would be a perfect domain name that you can easily promote.
We should also highlight ccTLD, which are country-code TLDs. They are very useful when your business is conducted within one country. As an example, if you run a shop in England and you only ship your products to England, a .co.uk domain makes sense.
Look For Domain Names That Are Easy To Remember
At the end of the day, this is the most important thing to remember about choosing a really good domain name. You need a strong one that entices consumers and promotes professionalism, all while separating your business from all the others in the industry.
