Content marketing is nowadays mandatory for every single business that wants to promote its services or products online. Even so, most small business owners make huge mistakes and do not even realize that this is the case.
One thing you should know is that the psychology of content marketing is much more complex than you initially think. With this in mind, if you want to create a really good content marketing strategy, you have to avoid the following really common mistakes.
Lack Of Planning
If you do not have a plan, you have no idea what to do in order to get the results you want. Most companies that have a plan just use a quickly-drafted short-term plan. For instance, they might be aware of what social media posts will go live in the following week. The problem here is that they do not plan for the long-term.
You have to understand how the content you create adds value. Will it reach potential customers? If so, how does it influence the current sales funnel? Are responses tracked? These are all very important questions you absolutely have to ask as you create your plan.
The Wrong Purpose
High-quality content writing is never about a random topic, the selling point or a writer. The real goal is to spread advice in a way that it is related to the business. You have to take your target audience into account. Think about who should read your content and then deliver the answers to the questions that people in that audience have. You have to establish yourself as a true authority figure, a field expert.
You never want to make a fast sale. There are other forms of marketing for that. Content marketing creates value and does not use salesy content.
Many businesses forget about the importance of having truly professional content created. Everything that you use needs to be free of grammatic errors. Content has to be meaningful, engaging and interesting. You do not necessarily solve this problem by hiring a PR firm or an ad agency. It is always better to work with the professional writers that are aware of how to create the best possible content.
Not Taking Advantage Of Social Media
Many problems appear when using social media. In many cases, businesses do not even use it. This is a bad idea since you would miss out on a wonderful opportunity to market the content that is created. Also, another error is to rely way too heavily on social media when it comes to marketing.
Content has to be properly spread and needs to be valuable. You want to encourage readers to share created content with the use of the social media buttons you have on the pages. Twitter and Facebook are just 2 of the channels to consider.
Lack Of SEO
Last but not least, content marketing without using SEO is a huge mistake. SEO will help you to bring relevant traffic to your site in the long run. If you design a content marketing strategy without taking SEO into account, you make a huge mistake.