Local results appear for buyers or users who search for places and businesses near their location. You can quickly improve your local ranking by considering many factors. Let us check them out.
The SEO Triangle
The first fundamental part of this process is to cover the three corners of the SEO triangle.
The first is Technical Search Engine Optimization: sites like Google or Bing need to find your website, read your content, and display it for relevant search queries.
You need to ensure that your website is coded and structured in a language that websites can easily read. Flashy sites may look significant to visitors, but no one will see them if they are not friendly coded in a search engine.
The second area is the content. You need to ensure that the content on your website is optimized for the search engine. You need to create your content around the keywords that you believe your customers will be looking for.
Third, you need to build quality backlinks with other sites linked to your industry. If your optimization process is significant, you will notice how your site appears at the top of Google’s search results.
For example, if you are selling high-quality caps and have a page optimized for that, your site will be one of the first suggestions in the local search engine results.
Emphasize Local Positioning
If you optimize the eCommerce site for a company with physical stores, it is essential that these stores also appear in search results for the city in which they are located. To do this, you need to work with your keywords and local directories.
If your business is selling to specific regions or countries, make sure your keywords contain that location. This is a complementary practice with the “Long Tail Keywords,” which we explored earlier.
On the other hand, it is vital to appear in local directories for your eCommerce site to be correctly optimized for local SEO. This can be accomplished by registering your company on platforms such as Google My Business or TripAdvisor.
Keep in mind that there are some specialized local directories for some specific types of businesses. That’s why it’s essential to do a little research to determine which ones are the most important within your industry.
Many companies find a lot of value in implementing search engine advertising campaigns combined with an intense SEO triangle. Paid ads targeted to Google ads and social media can be very useful in targeting specific audiences.
This modal pay-per-click for advertising opens up a new avenue of information about potential customers and their effectiveness. Used effectively, it can give you a privileged position on Google that would take months or years of organic SEO to achieve.
Check this blog to get an insight about Google Ads.
Google Search Console
Google Search Console is a vital tool for webmasters. We suggest that you register your e-commerce site here. Search Console allows you to view interesting data about the details of your website visitors.
It shows how your visitors find you and links from other sites that redirect users to yours.
Another benefit of this console is the possibility to check the indexing status of your web pages and the warnings you will receive if any technical problems do not allow your company’s website to be displayed correctly.
In short, this is a free tool that allows you to keep your company’s website under control.
Work With Long-Tail Keywords
Keywords are the terms for which you want to optimize your site. If you want your eCommerce site’s products to appear in Google’s search results for a specific word or short phrase, this should be included in your page’s content and metadata.
However, you must take into account that you will find great competition among the widely used keywords. That is why, it is very important to focus on long keywords, including specific information about your product, in a way that makes you stand out from other competitors.
For example, if you run a tennis eCommerce site and want to position yourself for the word “tennis racket,” you will encounter a lot of competition. However, it is possible to set your website for the term “black Dunlop tennis racket.”
In this case, you offer information that makes you stand out from your competitors and allows you to be visible to Internet users looking for a particular product.
Develop A Personalized Social Network Plan
If you want to develop an effective social network plan, you need to know each platform’s special features, aspects and use them to your advantage.
Some social networks are more suitable for companies in some specific sectors, while other platforms are better for other sectors. Being present in the right networks for your company is extremely important to be successful online!
The central focus of any good digital business is an effective digital marketing strategy. Building a bigger online presence will bring results: more visitors to your site and, of course, more profit for you!