You may know about paid search marketing by another name, including search engine advertising, search engine marketing, among others. You may have even used some of the products such as Google product listing, sponsored listings, Google shopping, among others. The article below will demystify paid search marketing and why you need it.
What is paid search marketing?
You may have seen brands advertising on the results pages of search engines such as Google or Bing. If yes, that would be the simplest explanation of what paid search marketing is. The search engines will avail advertising space on their results pages. Now, here is where it gets interesting. Until someone clicks on the advertisement, you do not pay anything. It is a pay-per-click model that allows you to measure and control your marketing activities.
Why do you need paid search marketing?
Going into the New Year, companies will have to get very creative about how they advertise. Paid search marketing in 2020 makes a lot of sense due to the level of exposure a company or brand can get. Imagine the number of people who are on a search engine every single second, every single day. Every time they search using keywords related to your business, your ad will appear at the top of the search query. You also get to control a lot of aspects, including the ability to select your location settings for specific cities, countries, or zip codes.
What are the main advantages of paid search marketing?
You get fast results
While you may be optimizing your pages for the search engines, sometimes it takes time to see some results. With paid search marketing, the results are almost instantaneous. You get traffic to your website and can use it to compliment all the other marketing activities you are doing.
You get better quality leads
Pay-per-click advertising works well because you get better quality leads. The targeting is precise and directly addresses audiences who may have an interest in your product offering.
You can measure the results
You can measure the advertising results because it is a PPC type of advertising. The cost depends on the number of clicks, and you can easily see your conversion rates. Not only do you get to see where your money is going, but you have better control of your spend. It allows you to tweak the advertising appropriately in case something is not working.
You get excellent exposure
Search engines will give you excellent exposure for your business. You target those people who are looking for information related to your industry. When someone is searching for particular information, they are more likely to purchase once they find a right supplier.
You can utilize it for local search
Optimizing the web pages for local search is the first step. However, with paid search advertising, it becomes so much easier. Ensure that you put the relevant contact details and location for anyone who may have an interest in what you have to offer.
Final thoughts
Paid search marketing is the way to go in 2020. It allows for more strategic advertising resulting in better conversions.
