The traffic that reaches our website from internet search engines can be of 2 types: organic or paid. The organic refers to the one that comes to us when the search engine has naturally considered that our site is relevant to a specific search.
On the contrary, the paid traffic is what we get through ads by words that we place in the search engine for specific searches.
Organic traffic does not entail any cost, while paid traffic does. However, this is a matter with many nuances, in which not everything is black and white. Let’s explore a little more detail about the characteristics of each of them.
Need To Increase Your Organic Traffic?
This is a common challenge for many digital businesses, but it is not without a solution. When we talk about digital marketing, one thing is a fact: everyone dreams of getting visits to a website without having to pay dearly for it.
And because attracting people is the starting point of almost any strategy, many companies are forced to spend on paid ads. In some cases, they ignore other possibilities that marketing offers to get the right people’s attention. And they spend a substantial amount of money when all they needed was a digital strategy focused on increasing organic traffic.
Organic Traffic
Organic traffics collected by search engine sites and listed in order of standing are about a keyword or kw phrase.
These appear based on the relevance of the site’s content and its concordance with the words used by a user when searching. Usually, it should be natural and not flawed traffic. There are real professionals in so-called SEO marketing, who have been in high demand lately, who help ‘natural’ positioning in search engines through different techniques.
If we enter this battle, we must bear in mind that it is an expensive strategy, since the results are not immediate. And both the advice of these professionals and the implementation of the strategies are an investment. Although, when the results begin to arrive, they are indeed very beneficial.
However, always the best strategy for your site to rank is having original and quality content, as well as a well-structured website.
Paid Traffic
These results are achieved through paid ads executed through the advertising modality called ‘Pay Per Click.’ The website pays the search engine a certain amount of cash to list it in the results for specific keywords. Whenever a user clicks on the link in an ad for a certain search originated by a keyword, the website will pay the search engine. The more competitive the keyword, the higher the amount to pay.
While we achieve proper natural positioning, it is an excellent strategy to follow, since it will provide us with constant sales trickle. Though, we must bear in mind that it is a complicated model to scale since, logically, we will only be able to obtain more sales if we increase our investment.
Also, we must bear in mind that almost 70% of users prefer to click on organic results and, more specifically, in the top 10. In favor of the paid results, we must say that these are always listed first then the organic ones.
For this strategy to work for you, you must have very well-defined keywords users will find you with. For this, you can use free Google tools, such as Google Trends and Google Adwords.
A whole range of possibilities will largely depend on the budget we are willing to invest, and the time we need to demonstrate results. The intermediate point may be the best solution, so combining both strategies is a perfect solution.
Analyzing and measuring the website’s organic traffic is fundamental if you want to get quality visits that become customers. A substantial project needs to have organic visits to avoid having to always resort to payment channels.
Main Advantages Of Organic Traffic
Organic traffic and SEO attraction strategy have the following benefits:
– Attract users already interested in your brand and the solutions it offers.
– Carefully segment your target audience.
– Reduce your lead acquisition cost.
– Capture a more significant number of users. According to statistics, 70% of them prefer to click on search engine responses than sponsored links (paid advertising).
Conclusion
In this way, an efficient way to generate traffic to your website is by using SEO in the long run.
Are you ready to leverage the number of visitors to your site without spending on paid ads and getting the best possible results? So, now it’s up to you! After reading this article, you know the importance of organic traffic to your site.
It is a process that involves the use of several techniques, as you can see. But the most interesting of all is that the more you use them, the more you will learn.
You learn more, spend less, better meet your audience’s needs, and the results last much longer!
