The world of digital marketing is marked by a tide of changes that is bringing in new trends and technologies in the current year. It is necessary for marketers to learn fast and adapt themselves with the changes to stay ahead in the market. The pace of the changes has been faster in the current year, lessening the reaction time of the advertisers.
It is important to note the latest drifts so that necessary tactical changes can be made to retain focus on the business priorities. So these are some of the trends that are on the rise in 2020.
Rise of Voice Search
It is being estimated that by the end of 2020, fifty percent of all searches will be voice based. This includes searches through smart speakers, smartphones and other computer devices. To meet the rising trend, marketers must create the right content for voice based searches. Since the speech patterns in conversational form will differ from writing patterns during a query, the pattern of keywords while creating SEO based contents will change. Advertisers can leverage this trend to create more relevant content for the customers.
With brands like Google and Amazon leaning heavily on AI, this is bound to be a rising trend in the coming years. AI is being used to generate specific types of content based on data and it is also helping an organisation in curating the content. This results in delivering personalized content to the visitors of a website and presenting them with articles that are more relevant. Intelligent algorithms can also be used to personalize a visitor’s experience in a website, resulting in a higher possibility of an effective business interaction.
Chatbots are an extension of the functionality of AI and many brands have started using them in their website. Not only they make the services of a business more efficient but also helps it to save a lot of money. They can effectively respond to frequently asked questions by visitors and can serve 24/7. They are also capable of learning and storing all conversation data effectively. In addition, they do not lose their patience while dealing with customers. Though bots are not capable of conducting complex interactions, investing in them for customer service is a smart decision.
With the help of Facebook, YouTube and Instagram, live video sits at the top layer of digital marketing trends. Live streaming of content for any business provides a cheaper method of connecting with the audience in real-time in a more effective manner. Finding the right ideas and generating engaging content through a video can enhance the reach of a business and create better relationships with their followers. The concept of a live video can further be stretched across multiple platforms like blogs, social media content and others.
Social Messaging Apps
As per statistics, 2 billion messages are passed through Facebook messenger every month and 55 billion messages are exchanged daily through WhatsApp. Moreover, this is a trend that is on the rise. With these kind of figures, it is appropriate for every business to learn to make use of these apps to interact positively with their customers. Messages can be sent to the customers directly, with the right amount of personalization for creating a better impact.
With a storehouse of data about consumer behaviour and choices, customized content is the right way to propel the digital marketing goals of any business. Big brands like Amazon, Netflix and others are already leveraging the advantages of personalized content through a variety of ways. It is believed that personalized emails, push notifications and content create better customer relationships and leads to more effective communication.
Whichever trends of digital marketing you adapt, it is important to stand out with your authenticity and stay true to the values of the brand.