We have all been aware about push notifications that appear on our Smartphone screens time and again. Whether you like them or not as a user, these notifications play an extremely important role in the field of digital marketing and they are here to stay. In the highly competitive field of mobile apps, getting users to reengage with any app is a challenge that all businesses face. Push notifications are an interesting and effective way to capture the user’s attention within a short time frame. This is also true for any website with specific marketing goals. Here, we list down some of the main advantages of push notifications in the digital arena.
They boost app engagements
Studies have revealed that push notifications can improve any app engagement by almost 88 percent. These are one of the best methods to drive a user towards more engagement with an app but the key lies in the balance. The notifications should be neither too sparse and nor too frequent and this depends on the industry as well as the type of users. For example, a news or weather app may need to send more frequent notifications about major events than any other businesses. The real-time updates and reminders that the notifications offer also help to get users more interested.
Targeting specific users
Apps and websites can track user locations when permission is given. They can then send offers that are most relevant for that location and time zone to create the best sales opportunities. Segregating users based on the country or the city will enable personalized engagements that are bound to give better results. With the right data-research on the audience, apps can also send notifications to match specific user interests. Businesses like Netflix are already using these methods to connect with audiences by matching their preferences with specific shows.
Smooth communication
Push notifications offer excellent visibility as they pop up directly on the screen. This allows the business to communicate with the customers more efficiently. The updates and the news about new launches and discounts can be delivered to the customers with ease. Better communication results in more effective customer engagement and hence it is important to use the right tone and language that is suitable for the target audience. Since these notifications can be send at a scheduled time and hour, it is also easy to capture audience attention for a special event or a product launch. In addition they are also delivered instantly even if the app remains closed.
Enhanced retention
Bringing back the audience to the app is one field that companies try to improve all the time. “App-stickiness” is the term that is often used to measure the user’s ability to interact with the app and data reveals that around 65 percent of the app users return within 30 days when notifications are enabled. The more exposure a user has to an app, the stickier it becomes. With useful information, these notifications improve user engagement while enhancing the value of the app for the user.
Improved customer experiences
It is always important to update the customers with value-added information that enhances the brand’s reputation. Push notifications are a less intrusive form of allowing your users to stay in touch with the latest offers, trends and also for offering coupons. It has been estimated that a friendly and personal tone can provide better engagement than generic messages. The notifications can also come with deep links that can direct a customer to a specific place in the app for an enhanced experience.
A versatile tool
It is not necessary to develop a costly mobile app for engaging with your customers. For a small business, a small investment to enable notifications for a website can also bring about very good results in terms of customer involvement. These are simple and easy to put into effect while being compatible with all the major browsers. This one-term investment can lead to achieving long-term business goals.
