If you are not actively using social media as a core component of your marketing strategy, you are missing out on a huge opportunity. With billions of users plugged in worldwide, social media offers unparalleled marketing potential.
From improving lead generation, brand presence, building emailing lists, and ultimately creating conversions, among other benefits, social media presents marketers with a unique platform. All marketers know that everyone is on social media, so why not engage them where they are?
Here are some practical ways to leverage social media as a tool to bolster your marketing strategy this year.
· User Experience Personalization
Creating experiences for users is ordinarily quite a difficult thing to achieve. However, the advent of social media brought with it a whole new data collection and market research opportunity. While it is true that each individual has unique needs, it is possible to provide experiences that better cater to them.
Marketers have access to tons of data that can tell them how each user responds to various triggers and campaigns. This data will significantly assist in tailor-making content to suit the needs of specific target users. Much more effective than generic experiences targeted at no one in particular.
Posting surveys, hosting guest blogs, running quizzes, and engaging prize-winning promotions are some great ways to gather info on how to better personalize experiences. How your users respond to these methods will give you a much clearer picture of what they want to see, feel, or hear.
· High-Quality Content
Creating and posting high-quality content (or content marketing) involves developing and sharing free yet valuable content on your pages. Good content has a double effect of not only pulling in web traffic; it helps to keep them there. Conversions are much more achievable as a result.
Try to ensure the content you put out firmly aligns to your brand and business. Great content is in the form of podcasts, blogs, pictures, and videos, among other ways. The higher quality the content you post, the higher the chances of users engaging with you as a business.
· Influencer Marketing
Regardless of how technologically advanced or innovative, the world of advertising has become, nothing beats word of mouth. Research shows that when it comes to making purchase decisions, as much as 90% of shoppers trust the opinion of people they know or respect. That is where influencers come in.
A great and effective way to connect your brand to your audience and increase sales is by using influencers. When shoppers see that their favorite personalities endorse your brand, they tend to follow suit. Influencer marketing works by increasing your credibility as a brand.
Influencer marketing is the modern-day word of mouth, and with the vast following influencers command, it is difficult to argue with their effectiveness. Making use of official or unofficial brand ambassadors provides an opportunity for companies to leverage the power of social proof.
· Analytics
While it may appear as one of the more obvious ways, not many marketers fully understand the power of behavioral analytics in marketing. Tracking critical metrics across different platforms can give a marketer incredible insights.
Social media is a marketer’s dream. By monitoring their users’ social media activity, brands can measure engagement levels. Understanding how users interact with content is a critical bit of information. Engagement levels, reach, impressions, and response to every bit of content put out is now measurable.
By monitoring and measuring the social media activity of their users, marketers can better align themselves with their needs. Staying on top of trends and preferences is key to building and keeping audiences.
Final Thoughts
Do not wait any longer. Social media marketing, if properly implemented, will attract more customers and in turn, more conversions.
