A cliché is an overused or unoriginal phrase. So, when you aim in optimization and SEO strategies, you should avoid the following clichés. We have written this blog so that you know various ways to avoid cliché in SEO:
Avoid Generating Automated Content
Google detects this type of cheating leagues when it sees nonsense content. Usually, they are random texts incorporated in the body of the text of your pages. They are traditionally widgets containing texts with many keywords repeated in each subsection without any added value for the user. Translations without review by an automatic translator also consider automated content, since these types of translations tend to give very robotic results with many inconsistencies. It is much better to check the translations by an expert and not use automatic programs to avoid this kind of error.
Do Not Participate In Link Schemes Or Affiliate Programs
Google takes links very seriously since they are the roads that open the way for its browser spiders; if you waste their time directing them to sites that have nothing to do with your content simply to have a large web that makes you climb the PageRank, will penalize you by considering it a link scheme. Google considers link schemes the purchase or sale of links between sites, the exchange of connections between friends of the type (“link to my site and I will link to yours,” participation in forums with the sole intention of incorporating a signature with several links to your website, etc.
Another prevalent factor is affiliate programs; these are usually programs in which some companies provide corporate content to third parties to insert on their websites in exchange for a percentage of their sales. The risk lies in the range since the texts are usually the same on all affiliate websites, so Google considers them duplicate content or spam.
If you participate in an affiliate program, it is not always penalized, but you have to keep in mind that the affiliated text does not take up much space and is almost a small detail within your website. Also, try to give it a personalized touch, make it original.
Avoid Non-Original Content
One of the things that google takes into account to position web pages is that they have a lot of content with a wealth of details. Some uncreative webmasters tend to copy content from other sites with better positions. This not only hurts them but the pages they are copying. Another prevalent technique that few know is harmful are the door pages. This type of tricks consists of creating landing pages with different domains that show the same content as the original page or small variations and that position independently. This means that in the search results, we find two different a priori pages that, when we click, take us to the same content with slight variations.
Do Not Apply Covering Techniques
Cloaking techniques consist of showing different content to users and Google robots. Generally, these techniques tend to be practiced by people who want to do any type of spam using our websites as a catapult. But it may also be that you are performing concealment techniques unintentionally by showing exclusive versions for mobile phones or using old technologies such as flash on your website.
Avoid Misleading Redirections
Imagine that you are looking for a shoe store in New York, and when you search for that, you will see a result that a priori seems like a shoe store because that is how it is described in the works, and when you click on it, a store that sells products for animals opens.
This is an apparent deception of google and users. Therefore it is a severe violation of the Google Guidelines, as google indexes the original page and does not follow the redirect.
Do Not Incorporate Texts And Hidden Links
Once you know how Google works, it is very tempting to include many links and keywords in your pages. Unless they are relevant and logical, google does not recommend doing so. Many tricks google already knows, such as: putting texts to body 0px, white texts on a white background, including text behind an image, placing hidden CSS outside the screen display, etc.
Do Not Abuse Keywords As SEO Techniques
Stuffing your website with keywords is a widespread mistake and a very troublesome technique. Pages full of keywords create a terrible user experience. Ask yourself what the use of going out first is if the user leaves because he does not understand anything and sees you like a seedy. Usually, these techniques consist of repeating the same keyword or phrase so often that it is unnatural, Blocks of text with the name of cities or countries to appear in those cities.
