Digital marketing has opened up a host of opportunities for businesses as it provides an avenue not only for marketing, but also for customer support, obtaining valuable feedback, and improve their corporate image. If you are a digital marketing expert, you already know that this kind of marketing is continually evolving to give its users the best possible results. Here are some of the trends in 2020 that you can no longer afford to ignore:
Trends in social media marketing:
Video content
Videos have jumped from YouTube, and are taking over Facebook and Instagram. Most social media users perceive videos as authentic and leave a lasting impression on them. To make the best of this trend, ensure that your videos are of high-resolution, relevant, and exciting.
Personalization
Gone are the days of relying wholly on a bot to send and upload content to your social media. To fully engage your potential customers, you need to figure out what content truly fascinates them to personalize your message. For Instance, giants like Netflix and Amazon will offer you shows and product options based on your previous choices.
Micro-influencing
Many companies are avoiding social media influencers with millions of followers as they charge a fortune for their services. Enter micro-influencing, where you obtain the services of an influencer with fewer followers, say, 10,000. These influencers are down-to-earth, charge less, and have a small following that is genuinely dedicated to what they have to offer.
Trends in SEO:
Page speed
A critical factor in how effective your web page is would be how fast it loads. Google already has in place mechanisms to ensure your page loads as quickly as possible, but you need to take steps to optimize your webpage for faster loading.
Your brand
How strong your band is in your industry can also significantly affect your SEO ranking. You can use this trend to increase your rankings by increasing your unlinked brand mentions so that your brand stands out as an entity on its own. You should also improve your reputation by interacting more with your happy customers and solve their complaints to enhance trust.
Mobile first indexing
Google spearheaded the process of transferring sites to mobile-first index to ensure that people who visit your site via mobile devices have the best possible experience. It is essential that you have a mobile-ready version of your site ready in anticipation of the big move.
Trends in online branding:
Personalization
Personalization is everywhere now, and to make your brand appeal to your customers, you will have to do more than just hard selling. Make your product appeal to their lifestyle and culture, and humanize your company by showing them the backstage of how their favorite products are made.
Online communities
These are forums where consumers discuss and offer each other advice concerning certain brands and topics. These forums offer a valuable wealth of information and feedback that you can use to improve your services and make better branding decisions.
Conclusion
To effectively leverage the opportunities that digital marketing offers you, you need to keep up with developing trends and focus more on the consumer than your business.
