The competition in real estate is huge. You need to be creative and find brand new ways to help your business survive. This is why some agents are well-known and why some are literally unknown. Fortunately, there are various options available if you want to promote your services. We will now highlight some digital marketing advice that you can use to get more clients and increase your visibility.
Take Advantage Of Social Media
When looking just at the US, 77% of people have at least one social media account. This is why you absolutely need to have such accounts. Some networks you can consider are:
Because of the fact that Facebook has over 1.4 billion users active every single day, you need to set up a business page. Take advantage of Facebook Insights and create a posting strategy that caters to the fans you have. In time, you will grow your following, and you can promote the business.
Since Instagram is a social network that relies on images and pictures sell in the real estate industry, you should consider an account. There are currently 1 billion active users you can reach and promote upcoming events, open houses, and showcase listings or agents.
What sells better than images? Video. Because of this, you should consider YouTube, especially since this is a brand everyone knows about, and the reach is huge. Your homes can be showcased, and you can easily update followers about properties available for sale. At the same time, video will humanize your real estate agency, which is a great thing since people buy from people.
Use Local Videos And Images In Your Campaigns
Whenever you network a real estate agency, you want to include local videos or images. This is a vital aspect that is forgotten by most companies. Simply put, real estate agents often just end up sharing text posts. Videos and images are very important since they increase engagement levels.
All the platforms where you will share content make it very easy to incorporate videos and images in posts. Also, make sure that your posts are public so that they are very easy to share with fans or followers.
Build A Virtual Tour
Real estate agencies often get involved in local community activities. Some even have a unique culture built inside the business. There are even some that have a mascot or a beloved pet that customers appreciate. All of these are mentioned in order to highlight the fact that it is always a good idea to create a business virtual tour. You do not need to create a long virtual tour. Small segments also work great. Alternatively, you can follow one agent around and do it once per month.
Virtual tours and videos that actively showcase day-to-day business operations and business culture can easily engage customers. Individuals will end up reaching out, and trust will be increased.
Don’t Forget About LinkedIn
With over 106 million active users every single month, LinkedIn stands out as a great social network to use, even if real estate agents are not active as they should be. Industry professionals can network and gather. This means that LinkedIn is a great opportunity for the business to clearly establish a spotless professional reputation. At the same time, business exposure is gained as the agency is put in front of the business owners, clients, banks, local clients, and even investors.
One thing that few people know is that potential clients often ask banks for recommendations about real estate agents or real estate companies. Having a LinkedIn presence makes it a lot easier to network, which means that you might end up being recommended.
Launch A Real Estate Blog
No matter what company you run, blogging is valuable. A real estate agency blog can easily showcase expertise and can allow the business to gain a larger following. As time passes, the blog will attract more customers.
The only problem with the blog is that it is difficult to come up with content ideas. Fortunately, all that you have to do is to think like the homeowner or the interested buyer. Ask questions and share answers. The blog can easily become your platform to be informative and promote your real estate agency.