Those who take care of their own business know that social networks are among the most important communication channels today. Being present intelligently in each of them is a way of prospecting new customers and creating a close and trusting relationship with old customers.
But for you and your company to be able to communicate properly on social networks, it is important to understand that each platform requires a specific language and strategic planning geared to that environment. For you to understand a little more about this, we have collected the importance of good content in Social Media. We have already talked about why content is still a winning step in SEO game, let’s check the Social media scenario.
Facebook is still one of the most crowded social networks in the world. And therefore, being present intelligently within this platform is certainly a good way to be connected with your customers and still get more people to know your business. Creating content for Facebook is not exactly difficult. Still, it is important to use all the social network potential that allows the use of photos, videos, polls, and even live streams.
Remember that engagement on Facebook is very important, so don’t forget to produce content that encourages your customers to interact with the posts.
Invite them to comment and encourage discussions in your posts, use the video tool intelligently, and use the live feature when possible. Inviting an authority in your area to chat with your customers can be a good way to demonstrate authority within your segment and attract new customers.
LinkedIn is a social network centered on professional networking, and so it may seem to have fewer possibilities for interaction. That does not mean that it is impossible to use it intelligently to create a closer relationship with customers and future customers.
A network like LinkedIn requires a much more sober posture than Facebook and Instagram, for example. But it is possible to take advantage of this social media by engaging in business posts and encouraging discussions about your area.
Even you can use the network to post your company’s blog posts or guest posts. It is worth remembering that, due to its professional character, LinkedIn ends up being a much more assertive source of leads for B2B businesses, for example.
Instagram is the image-centric social network of the moment, so your company cannot be outside of it. To attract your customers’ attention, create visually interesting posts, use the hashtags feature intelligently, and be sure to explore the stories.
Knowing how to use this new feature well, you can create quality video content and still encourage interaction and communication between your customers and your business.
Also, knowing how to use tools like life and the recent IGTV well, your company can get ahead of the competition by becoming an authority within the social network. It is also worth encouraging your followers’ interaction with their tolls, increasing engagement, and in the case of product sales, exploring the specific resource for stores on the social network.
Twitter is an older social network but not less used. It is crucial to be attentive to the most talked about subjects and the language to which your audience is accustomed to that environment.
It is interesting to know how to use the hashtags feature and photos and animated gifs. If your company is aimed at a younger audience, taking advantage of the hot topic that day can be a good strategy, as long as you know how to communicate correctly.
It is worth remembering that what counts on Twitter is the intertwining of the content produced between brands and people. Be aware of what clients are saying about your company on the social network and have someone to answer them promptly and efficiently.
Content In Social Media
Content is very important for getting more visitors to your site. But for this, more than making posts, it is necessary to do an SEO study (Search Engine Optimization) to make the content present on your site. That must be friendly to search engines, thus generating greater relevance.
You can apply this study on a blog on your company’s institutional website. Use the keywords for the production of content that answers frequently asked questions from the population. The great majority of them consult the internet for tips on a certain subject and do not have the initial intention of buying a product.
Bottom Line
You should note that different social networks have different plans. First of all, you need to be aware of the basics: different social networks must be used in different ways and, therefore, each media needs its content and specific planning.
Replicating the same post on different social networks can not only damage your marketing strategy but can also greatly decrease your credibility with customers and partners. So, understand how to create quality content using the potential of each social media.
